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New Kia Soul Ad Shows Totally Transformed Hamsters

By Bill Jacobs Auto | 08/26/2013 at 10:11 AM

Kia Hamsters Workout Commercial

It’s been a while since we’ve seen the Kia Hamsters doing their thing. Although they made a local appearance at the downtown Joliet Mardi Gras celebration, they have been out of the national spotlight for several months. However, with the upcoming release of the 2014 Kia Soul in Chicago, IL, our favorite Kia mascots are back in a new Kia Hamsters workout commercial.

Kia Hamsters Tuxedos

The Kia Hamsters show their “Totally Transformed” look in the new Kia Soul ad.

The ad is centered on the concept of “totally transformed” as the Hamstars spend their time at the gym improving their appearances for the red carpet all behind the latest music from Lady Gaga. Although the Hamstars are known for their fluffy, lovable appearance, by the end of the ad, they are looking more like movie stars than fun-loving pets.

While the Hamstars run along the beach, swim in the pool, ride bikes, and jump rope, the ad shows Kia’s designers and engineers crafting the new Kia Soul. At the conclusion of the Kia Hamsters workout commercial, you see the group roll up to the red carpet in the 2014 Kia Soul looking “totally transformed.”

Although the Kia Hamstars get a lot of attention for the fun-loving feel of their ads, the real star of the ad is the upcoming Kia Soul. Much like the Hamstars, the Kia Soul is revered for its character. With one of the more original, yet practical designs available, the Soul helps you to stand out without sacrificing space or performance.

While all that character is back for the 2014 model year, the Kia Soul is redesigned to offer drivers better performance and improved interior features. The 2014 edition rests on a larger chassis that is nearly 30 percent stiffer than the outgoing year’s. With a longer, smoother front end and available LED accent lights and available fog lights, much of the 2014 Soul is familiar with slight improvements and tweaks throughout.

Keep an eye out for the Kia Hamsters workout commercial and the new Kia Soul which will be arriving at our Chicago dealership this fall. In the meantime, check out the 2014 Kia models already on our lot and see why more drivers are choosing Kia in their search for new cars.

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